Tag Archives: i

E-I-E-I…Oh.

When I started at the local U.S. subsidiary HQ of a big German electronics conglomerate, I was amazed at how many local native English speakers could say the name of our company without flinching (hint: rhymes with “Beemans”), but were always unsure how to pronounce transplanted-from-Germany names if they contained an EI or IE vowel combination.

It’s really not hard in German. But given the

I before E, except under plenty of totally arbitrary circumstances

maxim many of us learned while trying to master the English spelling of achieve and receive and believe and onomatopoeia, perhaps you can’t blame the native anglophones for being a little wackelig about the sounds E and I make when used together in other languages, too.

It breaks down like this: Continue reading